An award-winning Naarm/Melbourne based designer, specialising in creative direction, art direction and graphic communication.
User Experience
Supporting a passionate and talented team performing sophisticated, specialised work, who excel in supporting Indigenous communities, and facilitating connection with deep culture of Country. Creating a brand framework with which to leverage rich storytelling and evocative visuals to drive fundraising, increase profile and advocacy. Campaigns, digital platform, video and motion, reporting and collateral.
🏆 DIA - Merit
🏆 AGDA - Finalist
User Experience
Signage Design
Waurn Ponds Shopping Centre is located in a prime growth corridor of the greater Geelong region. Playing on the idea of scale & amplification, Waurn Ponds was positioned as a centre with big energy and potential. The brand language conveys a sense of unlimited fun, flavour and fashion.
Signage Design
Packaging Design
A brand inspired by coffee’s inherent link to place. The undulating moiré pattern conjures thoughts of hessian coffee bags from around the globe, and the vibrant colours infuse the identity with the unique characteristics of the region the beans were sourced.